MADDINGTON TOYOTA SPRINTCAR SERIES LOOKS TO THE FUTURE
By Darren O’Dea:
Maddington Toyota Marketing Department.
Maddington Toyota continues to play a vital role in the branding and promotion of the Maddington Toyota Sprintcar Series – the leading speedway series in Australia.
In the off-season, Maddington Toyota dealer principal Paul Davies confirmed a three-year extension of the naming rights sponsorship with the Sprintcar Entrants Group.
“At Maddington Toyota, we are incredibly proud to continue our partnership with the Maddington Toyota Sprintcar Series for another three years,” Paul said.
“What started as a passion for supporting grassroots motorsport in Western Australia has grown into one of the premier sprintcar series in the country, if not the world, and we are excited about where the future is heading.
“The growth of the series over recent seasons has been outstanding, with strong crowds at Perth Motorplex and regional venues, increased national attention, and some of the best sprintcar drivers in Australia and from the USA competing right here in WA.
“More importantly, the series continues to bring communities together – from local fans and families through to regional businesses and volunteers who all play a part in making our sport so special.”
Paul said this partnership was far more than branding of a series or signage around a venue.
It’s about supporting the speedway community, creating opportunities for the sport to grow, and helping deliver world-class entertainment for fans across Western Australia.
“Through the support of the Sprintcar Entrants Group, Perth Motorplex, teams, drivers and supporters, the professionalism and profile of the series continues to reach new levels each season,” he said.
“We also see enormous value in taking the series into regional WA, supporting local tracks and communities including Albany, Bunbury, Geraldton and Kalgoorlie, while strengthening the connection between motorsport fans and the wider Autoleague group of dealerships.
“We thank Geoff Kendrick, the SEG, all competitors, sponsors, volunteers, venues and the passionate fans for their continued support – the future of sprintcar racing in Western Australia is incredibly bright and we are proud to be part of that collective journey.
“Further to that, Canning Vale Toyota, which is part of the same company, announced it is the naming rights sponsor of the Canning Vale Toyota Late Model series.”
