IT’S ALL APPLES FOR 2026 HIGH LIMIT RACING!
Mooresville, NC (January 27, 2026) – SugarBee®, a leading premium apple brand, has partnered with High Limit Racing to bring its crave-worthy apples to Sprintcar fans across America.
The SugarBee® Blackjack Bash at the Las Vegas Motor Speedway on March 12-14 kicks off the 2026 High Limit Racing season co-inciding with the SugarBee® apple and High Limit Racing partnership. SugarBee® apples will also be the title sponsor of the SugarBee® Showdown on the River at Douglas County Dirtrack on August 31.
“We’re excited about the new partnership with High Limit Racing that brings the bold flavour of SugarBee apples straight to the track,” said Kaci Komstadius, SugarBee® Brand Manager.
“This high-energy collaboration will deliver multiple SugarBee sampling opportunities throughout the race season, allowing fans to experience our signature sweet flavour, packed with notes of honey, caramel and molasses, at select events nationwide. By connecting with motorsports fans, younger consumers, families, and on-the-go snackers in dynamic, real-world settings, we’re expanding SugarBee’s reach beyond the produce aisle and into unforgettable fan experiences.”
In addition to the two SugarBee® events, the brand will also have a presence, engaging with fans and offering apple samples at five additional tracks on the High Limit Racing schedule, including Central Arizona Speedway in Casa Grande, Texas Motor Speedway, Kokomo (Ind) Speedway, Port Royal (Penn) Speedway and Silver Dollar Speedway in Chico, California.
“SugarBee knows that Sprintcar fans are often on the go – hurrying to the track, packing a bag of snacks for their kids, or rushing home from work to watch on FloRacing,” said Kendra Jacobs, Chief Marketing Officer for High Limit Racing.
IT’S ALL APPLES FOR 2026 HIGH LIMIT RACING!
“SugarBee apples are the perfect tasty and healthy snack in those situations. And now, fans will be able to have SugarBee samples handed directly to them at select events this season. On top of that, our young fans will love meeting the SugarBee mascot at the track! We’re proud to bring this wholesome – and delicious – partnership directly to High Limit Racing fans this season.”
SugarBee® announced last week that is also teaming up with reigning High Limit Racing Champion Rico Abreu and the #24 Tony Stewart Racing team for the upcoming season. Widely recognised for his relentless competitiveness, precision on the track, and authentic connection with fans, Abreu reflects the same bold, high-performance mindset that defines the SugarBee® brand.
